In the era where technology and internet prevail so much, Social Media is turning out to be indispensible for organizations’ marketing departments. Despite the fact that Social Networks such as Facebook and YouTube had not begun as marketing tools back in the more “innocent” years, in today’s interconnected world they have become an excellent branding...Read More

In the past, marketing and advertising strategies mainly focused on short-term benefits. They were broadcasting or showing a message with certain objectives and depending on the results they were deciding how to proceed with those messages. There was nothing inherently wrong with this of course, especially if it managed to deliver positive return. However in...Read More

Η εταιρεία Virgin ιδρύθηκε από το Richard Branson to 1970, και ανελίχθηκε σιγά σιγά σε ένα πανίσχυρο επιχειρηματικό όμιλο που πρωτοπόρησε κυρίως στις αεροπορικές μεταφορές. Ο Branson δεν είχε σπουδάσει κάτι σε σχέση με οικονομικά, παρόλαυτα οι επιχειρήσεις που έχτισε θεωρούνται «case studies” για πολλούς επίδοξους επιχειρηματίες. Μέσα από τις εμπειρίες του, έχει εκδόσει το...Read More

According to www.noordinary.co.nz Ten years ago, did anyone predict the disruption that Uber and AirBnB would cause in the taxi and accommodation industries? Of course not. So what makes a pair of academics at the University of Sydney and someone with the same name as a man described by the Melbourne Age as “one of...Read More