In the past, marketing and advertising strategies mainly focused on short-term benefits. They were broadcasting or showing a message with certain objectives and depending on the results they were deciding how to proceed with those messages. There was nothing inherently wrong with this of course, especially if it managed to deliver positive return. However in the most recent years, marketers are in need of a strategy with a little more staying power, such as SEO, Social media and content marketing.
Content marketing seems to be the most promising long-term strategy as it can serve as a complimentary strategy to almost any other online marketing strategy, but can also work independently.
It can work alongside with SEO, social media, email marketing, web marketing, but it can also work on its own and offer positive effects that function independently:
- It attracts new traffic. If you’re guest posting or just producing content on your own blog, people will be more likely to find you and click through to your site.
- It builds your company’s reputation. People will remember your brand if there is quality content.
- It encourages trust and faith in your brand. Quality content that is helpful and precise can help build confidence and trust in your brand.
- It can influence conversions: A correct content strategy combined with a well-placed call to action can help you achieve quality leads and conversions in your digital campaigns…
Content may become outdated for many reasons (changes in technology, new trends in the marketing landscape). However some forms of content will always be relevant. All that changes is the way is being produced and the way people access it. The sooner you start investing in a Content marketing strategy, the soonest you will start seeing positive results; conversely the longer you wait, the longer it will take to start the foundations of a correct inbound strategy.
